Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/04941_Field_OMDK T40.txt

Text File | 1996-04-10 | 692b | 14 lines

Now, why do I say the future will have more,
because I think that multimedia, I think that
interactive systems—I think that the relationship
with all the media and technology that are now
processing information both inside and outside
us—are in fact providing this other thing that
McLuhan had naturally; are now bringing in this
more complex multiprocessing kind of response to
the world, because reading is basically a single
processing work. There is no coprocessing in
reading. You’ve got one machine that—I am using
one horrible comparison of the brain and
computer. I know, I apologize, but the fact is that’s
easy to understand. If you read you are